UAE based Jewelry Retailer Creates New World Record
Dubai: 24th May 2015 by: Zulfiqar Shah
Lifestyle fine jewelry with nearly 40 outlets in GCC and its parent company Aaron Shum jewelry limited has teamed up with designer Mark Lui to achieve a GUINESS WORLD RECORD for designing the world’s most valuable CORONET diamond guitar consisting of 400ct.diamonds with a value of US $2Million. The guitar has been created using very high quality diamonds sponsored by Chow Tai Fook along with a premiere collaboration with Gibson Brands. The diamond guitar was verified as the most valuable guitar by a GUINESS WORLDS RECORDS adjudicator.
Named ‘Eden of Coronet’, the masterpiece is a reflection of designer Mark Lui’s artistic talent who was inspired by nature. Featuring the motifs of Coronet- flora and a variety of nature inspired themes, the guitar is adorned with over 400 carat diamonds set in approximately 1.6kg of 18k 750 gold. From the concept development, market research, design, technical analysis, materials sourcing, mould making, casting, filing, stone setting, polishing, and quality control, this magnificent art piece took sixty two artisans, three product development specialists and two project managers 700 days to complete. Lifestyle Fine Jewelry LLC is a premium fine diamond jewelry and watches retail stores in the United Arab Emirates. It has more than 35 outlets in the country with its regional head quarter in Dubai and global head quarter in Hong Kong.