Arabian Automobiles and ENOC gear up for the Seventh edition of Xplore UAE


Dubai: 16th Feb 2015 [PR]  Dubai Post, The News Blog of UAE

Arabian Automobiles Company, flagship company of the AW Rostamani Group and the exclusive distributor of Nissan, Infiniti & Renault in Dubai and the Northern Emirates in association with ENOC Lubricants, a subsidiary of Emirates National Oil Company (ENOC) announced their highly anticipated seventh edition of  Xplore UAE 2015.

Arabian Automobiles and Enoc won the first Guinness World Record for the event claiming the title for the largest convoy of off-road vehicles with over 153 SUVs taking part in 2013. This year, the momentum and excitement continues with an added overnight stay at the Rixos Bab Al Bahar resort in Ras al Khaimah giving motor enthusiasts and their families a thrilling weekend getaway.

Michel Ayat, CEO of Arabian Automobiles commented on the off-road expedition saying, “Xplore UAE is our flagship community event and we sincerely enjoy sharing the spirit of off-road adventures with motorists from around the country. This year, the expedition will be even more memorable as participants will spend one night in the Rixos Bab Al Bahr resort in Ras Al Khaimah, giving families an opportunity to enjoy the thrill of Xplore UAE together.”

The added overnight stay includes a premium room with breakfast and lunch, as well as dinner featuring live entertainment. In addition to exploring the beauty of the Wadi, families can enjoy the breathtaking mountain views and thrilling desert drives. “We look forward to Xplore UAE this year and appreciate the support of our all our sponsors including our Platinum sponsor Emirates Islamic, the leading retail bank in the UAE and our Gold Sponsors Mapfre Assitance and Autopro,” continued Ayat. Zaid Alqufaidi, Managing Director, Marketing of ENOC said: “Community initiatives are at the heart of ENOC’s corporate social responsibility commitments. Xplore UAE is a fun-event for all families that also supports a charitable cause, and through our partnership, we are underlining the value that ENOC Lubricants’ products bring to automobiles, and also highlighting the values of teamwork.”

Xplore UAE is organized by Arabian Automobiles and Enoc, and proceeds from the popular off-roading event benefitting a local charity. For more information on registration and XploreUAE VIII visit our website or any Arabian Automobiles Showroom across Dubai and the Northern Emirates.