One of the World’s Largest Perfume Showroom “PARFUM MONDE” opens
Dubai, UAE Nov 29, 2014 By: Zulfiqar Shah
Dubai witnessed yet another world record being made as it saw the opening of one of the world’s largest perfume showrooms alongside the launch of Kim Kardashian West’s new fragrance ‘Fleur Fatale’. The new scent will be the seventh perfume that Kim would launch into the market. Parfum Monde was officially inaugurated by Chief Guest H.H. Sheikh Juma Bin Maktoum Al Maktoum, Member of the Ruling family and Chairman of the SJM Group of companies in the presence of elite guests, media attendees, senior officials from Confident Group, Promoters of Parfum Monde plus other dignitaries.
The nearly 20,000 square foot Parfum Monde showroom located on Dubai’s most prestigious Sheikh Zayed Road is poised to become the number one destination for the connoisseurs of fine perfume and luxury.Promoted by Confident Group, the concept aims to provide a world-class shopping environment with first-class customer service. The newest addition to Dubai’s list of the biggest and the largest, Parfum Monde will be your one-stop superstore for the widest and the most exclusive range of premium and luxury perfume brands. Setting new benchmarks in the industry, Parfum Monde will be introducing many firsts including an exclusive Perfume Bar where customers can mix and match scents to discover their own signature fragrance and a special gift delivery system using super luxury fleet of cars like Bugatti Veyron, Lamborgini and Ferraris. In addition, there will be a private VIP lounge to cater to premium customers and Valet parking amongst many other luxury features. Parfum Monde also features the uniqueness of a handmade perfumery wherein the customer can witness the perfume bottling and other perfume processes.
Commenting on the occasion, Dr. Roy C.J., Founder and Chairman of Confident Group, a billion dollar asset based company behind Parfum Monde said, “There couldn’t have been a better and more ideal location than Dubai for the launch of our exclusive concept store and certainly no better way to present the showroom than hosting the launch of Kim Kardashian West’s newest fragrance. With an investment of over Dhs. 30 millions, the intention behind a stand-alone property was to turn perfume buying into a ‘destination shopping’ experience. All leading brands will be there, as well as those that are more niche. Taking personalization to a whole new level, at our exclusive ‘perfume bar,’ shoppers can mix their own potions using the fragrances of their choice. The concept allows you to create your own customized designer perfume allowing each individual to wear that perfume exclusively. Our system will store it for you and you can call it your own ‘Personal Designer Brand.’”
‘Fleur Fatale’ is a new, captivating, feminine, and sensual composition of floral, woody and musk notes. This seductive and rich composition evokes the exotic Orient. The bottle design is inspired by Kim’s love of flowers, particularly roses, and comes in a high gloss finish, accented with touches of rose gold. Mr. Alwyn Stephen – CEO of Dubai-based Beauty Contact, Inc., the distributor for Kim Kardashian West’s fragrance, says he’s pleased to partner with Parfum Monde for the launch of Kim’s latest fragrance,‘Fleur Fatale.’ Beauty Contact, Inc. is launching ‘Fleur Fatale’ exclusively with Parfum Monde for a 2-week period, after which the line will roll out to retailers across the UAE.