Harley-Davidson Open House Day in United Arab Emirates invited community to 2015 line up preview
Dubai: 4th November 2014 By: Zulfiqar Shah
Harley-Davidson Middle East and North Africa (MENA)’s Open House Day in United Arab Emirates (UAE) concluded after an exciting array of events hosted by the local dealerships for the Harley-Davidson community in each city. The Open House Days also launched Harley-Davidson’s 2015 line up of motorcycles in Fujairah, Abu Dhabi and Dubai. “Every year, the Harley-Davidson community gathers at Open House Days to celebrate riding culture while getting a preview of the latest H-D motorcycles. This year is no different, with local Harley-Davidson dealerships across the Middle East putting together exciting Open House Days to bring together Harley-Davidson enthusiasts, friends and family,” said Elsa Abi Nader, Regional Marketing Manager at Harley-Davidson MENA. UAE’s Open House day was held across three cities during the month of October namely; Fujairah, Abu Dhabi and Dubai. Fujairah hosted the first of the three on October 10, 2014 with over 250 riders and aficionados gathering at the dealership for breakfast before setting out for the first Fujairah Bike Week and Shukran Khalifa Parade. The second Open House, on October 17, 2014, was held in Abu Dhabi where over 120 enthusiasts gathered to see the new models of 2015 followed by an unveiling of the Street Glide® Special at the Toast of Americas Festival that took place at the Abu Dhabi City Golf Club.
On October 31, 2014, The Open House Day had 250 attendees at the Dubai dealership where they saw Harley-Davidson’s 2015 line of iconic motorcycles with some refreshments followed by a ride out to the Gulf Bike Week. A grand unveiling of the CVO Street Glide® 2015 took place at the dealership and at Gulf Bike Week. A highlight of the day was Harley-Davidson leading the Thunder Parade – a signature part of the Gulf Bike Week that saw riders from across the region come down to participate. The 2015 range has Harley-Davidson hard on the throttle of innovation, combining world class aerodynamics and superb audio with advanced ergonomic comfort. Propelled by Project RUSHMORE’s customisations and the buzz of Project LiveWire’s combination of heritage and technology, the 2015 line up is carefully crafted for maximum enjoyment of the open road.
“We are delighted with the way the Harley-Davidson community participated in the UAE Open House Day. This year, we’ve combined a superb array of motorcycles with a schedule of exciting events that brought together riding enthusiasts, friends and family for a memorable day,” said Steve Beattie, General Manager of the Harley-Davidson UAE Dealerships.