INDIA FASHION WEEK (IFW) Dubai, date announced

IFW dubai

Dubai: 10th August 2014  By: Zulfiqar Shah

Dream Advertising, Ministry of Events and Z-Haus are proud to present INDIA FASHION WEEK (IFW), for the very first time in Dubai- a week of magic, mayhem and master designers. With over 51% of Dubai’s population comprised of South Asians, it’s no wonder that the latest Bollywood flicks are premiering not in the Western hemisphere, but instead, closer to the Sub continent. From the people that bring you the mega blockbuster launches of every successful Bollywood launch in Dubai comes an exclusive star-studded week of fashion filled with glitterati and paparazzo galore.

The 3 day fashion extravaganza will bring together fashionistas and glitterati from all over the region to pay homage to the monarchy of Indian fashion. It will be the first time that so many Indian fashion gurus will showcase together in Dubai in one event. The catwalk presentations will span 3 full days representing the best bridal, couture and ready-to-wear pieces that designers from India and Dubai have to offer. An exclusive exhibition which will run simultaneously with the event will give shoppers a chance to pick the creations of some of the finest designers from India. There will also be surprise Bollywood celebrity appearances to add to the glamour and mayhem.


Some of the biggest names from the Indian Fashion Industry like:

  • Ritu Beri
  • JJ Valaya
  • Vikram Phadnis
  • Shane and Falguni Peacock
  • Ashima Leena
  • Archana Kochhar
  • Pria Kataria Puri
  • Jaya Misra


along with 30 other leading designers to set the stage for the biggest Indian fashion event Dubai has ever seen!

INDIA FASHION WEEK (IFW) will also pay special tribute to young and upcoming local designers as an ongoing commitment the fraternity maintains, to shape and promote the minds and work of young creative. These designers will join the greats to showcase their Prêt (ready-to-wear) and Diffusion (semi-couture) collections in Indian, Indo-Western and Western categories on the ramp and on exhibition.

Show   Directors

Lubna Adam

Lubna Adam has been in the business of show direction, ramp walk training, event production and grooming since the last 23 years. 8 years as one of India’s leading models and 23 years as a top-notch fashion choreographer, Lubna diversified into television as the Creative Director for Zee Trendz/Café, Zee Muzic and ETC, revamping the channels with her unique perspective and insider’s knowledge of the industry. Along with the concept for the shows, she introduced Nina Manuel with Afterhours, Bandana Tewari with Simply Style, Amrit Maghera with Top 10 Countdown, Lisa Haydon with Babelicious, Drish Ashar with Teen Guru and Nethra Raghuraman with B News. She has also groomed contestants for the I Am She Miss Universe India, Miss India, Mrs. World and Femina Look of the Year contests. Lubna prefers to take on projects that are a challenge.

Clients choose to work with her knowing that quality and dedication along with creativity will not be compromised. Lubna goes into every detail of production personally, demanding the best from everyone associated with it and believes in the impossible, resulting in repeated clients over the years. Lubna Adam has also encouraged and produced winners and introduced Talent into the Industry over the years through her Training and Events.


Shakir Sheikh

The restless mind and the curiosity of creation and inspiration is what I believe in and that’s the distinct identity, I prove in myself as a fashion choreographer” I started my career way back in 1995 as a choreographer for home college R.d.National (Bandra). While still at college the professional break came through Fem Insta Bleach & then the saga flew. With every show a distinct identity and success for the others to follow. Having worked on major scale with some of the India ‘s Ace event companies and Brands and Shows around the world, I assure you the best of my talent for quality work, amazing results and a long-term association. Having spent almost 15years of professional work at various stages across the globe in countries like UAE, Mauritius, Russia, Germany, Thailand and length & breadth of India , have a vast experience technically & creative abilities to cater to the fashion world. Also my forte other then choreography & show direction is grooming & training the new talents, having trained and groomed some of the biggest names in Indian fashion world like Miss India’s & Mr. India, television & Bollywood stars the list is endless. And have been part of some major talent hunts in India.

 INDIA FASHION WEEK (IFW) will take place from the 4th-6th of September,2014 at the Jumeirah Emirates Tower on Sheikh Zayed Road.

For more information log onto: