Bollywood actor Sonu Sood launches French Italian perfume brand “Giovanni Bacci” in the UAE
DUBAI: February 15, 2014: Report by: Sajjad Akbar
Giovanni Bacci, a leading French Italian perfume brand, has announced Bollywood actor Sonu Sood as its brand ambassador. The announcement comes with the launch of Giovanni Bacci’s latest range of fragrances for men and women. The range, which comes in variety of masculine fragrances, was launched by the Actor at a glittering event held in Dubai.
The D-Man collection takes on a deep sensual allure, taking inspiration from Sood’s strong physical appeal and charisma. The new fragrances launched to the D-Man series is Denim, Gold and Wood, each defined by its individual scents from the freshness of wood, to sensual white musk to citrusy tangerine and lemon. The other fragrances part of the D-Man collection by Giovanni Bacci includes Black, D-Man Leather and D-Man Pour Homme. Speaking at the launch of the D-Man perfumes, the model-turned-actor said: “It is a great pleasure for me to be the face of Giovanni Bacci. The fragrances are rich and energetic, and perfect to carry on all day long.” Giovanni Bacci perfumes are exclusively distributed in the region by Shaikh Mohd. Saeed Est., the Dubai-headquartered retailer and distributor of leading perfume brands from across the world. Commenting on the launch, Mr. Muhammad Ali Saeed, Managing Director, Shaikh Mohd. Saeed Est., said: “We are very pleased to launch Giovanni Bacci Paris in the UAE, and have the popular and much-loved actor Sonu Sood come on board as its brand ambassador. The D-Man range offers a great variety and long-lasting effect in its fragrances. With is strong masculine fragrance, we could think of no-one better to be the face of this brand than Sonu Sood.”
“With an experience of more than 55 years in the perfume industry in the UAE, we are constantly working towards offering our customers with the best perfumes and brands from around the world. We continue to bring a growing portfolio of perfume brands that hold a strong appeal and our customers can easily relate to,” Mr. Saeed said. “Keeping in mind the latest trends and fashion, Giovanni Bacci has introduced unique and sophisticated scents developed by master perfumers who are the best in the field. The alliance with the brand is a great value addition to our growing presence here,” said Mr. Satish Chandwani, Sales Manager, Shaikh Mohd. Saeed Est. Giovanni Perfumes will be available at Hunaidi Perfumes, Deira City Centre and all leading stores in the UAE.
About Shaikh Mohd. Saeed Est. :
Founded in Dubai, UAE in 1954, Shaikh Mohd. Saeed Est. develops, manufactures and distributes perfumes for men and women in association with leading French perfumers. The Group has been associated with various international celebrities including Shah Rukh Khan, Amitabh Bachchan, Zeenat Aman, Raveena Tandon, Adnan Sami, Bruce Lee and Hediyeh Tehrāni to develop and market signature perfumes with them.