Sharjah Media Center contributes facilities, 10 equipped media centers during AWST 2014


Sharjah Media Centre Director, Mr. Osama Samra, and Nada Askr Al Naqbi Head of Executive committee and Manager of AWST during signing the agreement of cooperation

Sharjah Media Centre Director, Mr. Osama Samra, and Nada Askr Al Naqbi Head of Executive committee and Manager of AWST during signing the agreement of cooperation

Sharjah:  28 January 2014 By: Zulfiqar Shah

The Second Arab Women Sports Tournament, hosted in Sharjah and commencing from February 2 to 12, 2014, has signed an agreement of cooperation with Sharjah Media Center. The agreement sees the center as AWST’s strategic media partner, with an objective to enhance media coverage for the Tournament by establishing short-term media centers at the ten different venues hosting the AWST 2014 competitions.

The agreement was signed at Sharjah Media Center’s premises in Sharjah, by Nada Askar Al Naqbi, Head of Executive Committee and Manager of AWST, and Mr. Osama Samra, Director of Sharjah Media Center, in the attendance of Reem bin Karam, Head of the Communications and Events Committee at AWST, and Hessa Al Hammadi, Strategic Communication Coordinator at SMC. According to this agreement, the Sharjah Media Center will set up integrated media centers to facilitate journalists’ in achieving their tasks and assignments during the Tournament at the venues hosting the various competitions. These venues include: The Higher Colleges of Technology Sharjah, Al-Shaab Cultural & Sports Club, Al Thiqah Club for Handicapped, Al Andalus School, Sharjah Ladies Club, Al Dhaid Sports & Cultural Club, Wasit Youth Center, Sharjah University, Sharjah Cultural and Sports Club. The main media centre will be headquartered at the Radisson Blu Hotel in Sharjah.

Moreover, the Sharjah Media Center will provide a team of specialists belonging to various media domains, offering support services to media channels and representatives who will be covering the AWST 2014. These services will also be extended to Arabic and international VIP media representatives, starting with an introduction of the Tournament and its many events.

Commenting on this occasion, Nada Askar Al Naqbi expressed her contentment in having Sharjah Media Center as a media partner for the AWST. She praised the Center’s experience and expertise in covering major events hosted in Sharjah, and the role played by media institutions like SMC in highlighting important achievements of the UAE in every sporting domain, including the current prestigious tournament, which brings together the best Arabic female athletes all in one place.

Al Naqbi mentioned that the Organizing Committee is looking forward to great media coverage for the competitions during the 11 days of the Tournament, pointing out that such coverage would constitute great support to women sports in the Arab World, and encouragement for Arab women to reach the podium in regional and international sports events, in addition to affirming the capabilities of Sharjah and the UAE in general in hosting such major events.

On his part, Mr. Osama Samra, Sharjah Media Center Director, said that the Center is proud of this partnership, and of being a media sponsor for AWST 2014, praising this Tournament for being the first of its kind locally and regionally, attracting a great deal of attention since its debut in 2012, and its further development into an official tournament hosted by Sharjah biennially, building sound foundations for women sports in the Arab World.  “We at Sharjah Media Center are delighted to support this event with our experience and capabilities, aiming at realizing our vision, which is derived from the directions and vision of His Highness Sheikh Dr. Sultan bin Mohamed Al-Qasimi, Supreme Council Member and Ruler of Sharjah, thus serving our beloved Emirate and its people, and upgrading media performances in Sharjah to its best. We will exploit our connections and capabilities to serve AWST 2014, projecting an image worthy of this great event.” He added. AWST 2014 will see 900 female athletes from 14 Arab countries competing in 7 games, including Basketball, volleyball, table tennis, fencing, archery, shooting, and athletics.

About the Arab Women Sports Tournament

The format of this tournament emerged after Sharjah Ladies Club launched a series of successful sports tournaments under the title of Gulf Countries Competition (G.C.C), which attracted participation from all over the Gulf. After achieving notable success, Arab countries outside the Gulf expressed interest in taking part in future events. As a result, Her Highness Sheikh Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, envisioned the evolution of the G.C.C into a world-class sporting event in order to celebrate female sport through a larger platform and embrace participants from all across the Arab world. This vision gave birth to the Arab Women Sports Tournament, the first of its kind in the Arab World. Her Highness Sheikh Jawaher Bint Mohammed Al Qasimi after a series of sporting  achievements at the Sharjah Ladies Club, made a resolution to form a new sport body entitled the Women Sports Department to continue to support female athletes and the development of their capabilities while inspiring the next generation and promoting a healthy lifestyle. It is the first body of its kind in the Emirate of Sharjah and has played a significant role in driving interest in and promoting women’s sport. It has also supported the formation of multiple teams to compete in a variety of women’s leagues and tournaments – locally, regionally and internationally.

About the Sharjah Ladies Club

From their establishment in 1982, Sharjah Ladies Club’s commitment has always been to provide a safe have for women. The founder of the Club and chairwoman of the Supreme Council for Family Affairs, Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wanted to create a centre that would serve the community and touch the lives of everyone in it.

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