Physique TV has launched and is now available across the region on Arabsat via MyHD and on cable platforms including du and E-Life


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Dubai, 3 December, 2013. By: Zulfiqar Shah
Calling all fitness fanatics and those that aspire to be: we have a TV channel to help you make your healthy lifestyle, a fun lifestyle!
Physique TV is the first Arabic and English TV channel committed to motivating its audience to adopt a healthy lifestyle as part of their daily regime. The in-house productions and acquired programming are carefully conceived and selected to inspire people in the MENA region to be their best through diet and exercise while keeping it fun and accessible to all.
The format of Physique TV includes a variety of entertaining, inspiring, instructional and informative shows. Exercise at home with Yoga Today and Crunch, get your adrenalin rush from some high octane action sport including MMA All Out and Maximum Rush and be inspired and entertained with fitness-oriented reality TV such as Love in the Wild, All the Right Moves and Push Girls. The channel also makes it easy to cook and eat healthily with an array of appetising ideas courtesy of Cooking with Siba and Week in a Day with Rachael Ray. The Arabic and English news roundup shows Shou Fee Ma Fee and What’s Up? keep you up to date with the latest health and lifestyle news including inspiring real life stories that motivate the audience to get fit while helping to make informed choices about diet, lifestyle and exercise routines.
Peter Einstein, General Manager of Physique TV, explains: “We are very excited to bring this new TV channel concept to the region. Physique TV has a responsibility beyond just informing and instructing our audience. We want to inspire them enough to look after themselves whether that is in the choice of food they buy and cook or the time allocated for exercise. In a region where the biggest personal threats are unhealthy diet and sedentary lifestyle, our goal is to cater for everyone interested in personal well-being and make it easier for people to create a good work/life balance in their daily lives. Physique TV’s programme selections include a unique range of instructional, entertaining and inspiring shows that really make you want to “Be Your Best!” Our audience can choose to use Physique TV as their fitness instructor, dietician, health advisor or simply provide motivation to get fit and stay fit.” Physique TV offers businesses the chance to reach their targeted audience in a relevant context with a wide range of advertising and sponsorship opportunities. Physique TV provides advertisers with a diverse array of partnership opportunities, including product integration into the 25% of programs that are produced in-house. Physique TV is available on Arabsat via the MyHD platform as well as on du (channel 412) and E-Life (channel 577) cable systems.
For further information:

Vida Rizq vida@aflamnah.com +971 50 81 33 781

About Physique TV Physique TV is the first Arabic and English TV channel devoted to fitness, healthy living, nutrition and action sport. Launched in December 2013, and broadcasting in HD 24/7 from the UAE, Physique TV’s unique programming mix and single-minded objective makes a healthy lifestyle, a fun lifestyle. The channel offers a dynamic mix of in-house productions that make up about 25% of its shows and high quality Arabic dubbed or subtitled international programming. Physique TV is designed to appeal to the body and health conscious but also to inspire and convert more people to adopt a healthier and more active lifestyle. Physique TV is available on Arabsat via the MyHD platform as well as on Du (channel  412) and e-Life (channel 577) cable systems. For further information visit: www.physique-tv.com

USEFUL STATISTICS
A UN report placed GCC residents among the world’s overweight  in July 2013 with obesity rates as follows: Kuwait                  42.8% Saudi Arabia       35.2% UAE                       33.7% Qatar                     33.1% Bahrain                 32.6% Oman                    22.1% (in line with European countries) The GCC countries have some of the highest rates of lifestyle diseases in the world, with the International Diabetes Foundation last year forecasting that about 20 percent of the population is afflicted by the disease. In November 2013 the Emirates Cardiac Society Congress revealed that a study in the UAE showed the following about men and women between the ages of 20 and 37:

  • 30% have high blood pressure
  • 31% also have high cholesterol
  • 31% suffer from diabetes
  • 20% are obese

The study also said that 40.8% of those between 35 and 70 suffered from hypertension. The International Diabetes Federation projects that by 2030, the number of people with diabetes in the Middle East North Africa (MENA) region will almost double, reaching 59.7 million. Bahrain, Egypt, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates (UAE) – are among the world’s 10 highest for prevalence of diabetes By 2020, 32% of the adult UAE population (age 20-79) may have diabetes or pre-diabetes, while other data indicates that the adult UAE population (ages 18 and above) has already reached a diabetes or pre-diabetes rate of 44%

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