Launch of Pooja Jain’s “Paridhi” at Dubai on 27th November
Dubai: 9 November 2012
By: Zulfiqar Shah
Paridhi, “A circle of life, is a world of digital prints by Pooja Jain. “Paridhi” is a brand where the ethnic meets the contemporary, where fashion is the trademark and quality is priority.
India based designer Pooja Jain, loves to play with colors. She started the trend for the digital printed jalabiyas all over Middle East ,in 2007, since then her products became a rage among the Arab women. Her collection is beautiful, dynamic, vibrant & very comfortable to wear. Printed jewellery & classical motifs with value addition of stones & embroidery make an impressive statement.
The collection consists of smartly structured Kaftans, Jalabiyas, Suits & Sarees, stoles & clutch bags. Paridhi even houses a fabulous collection of bed spreads & cushions.