V – Kool Kapico Groupappoints Blue Apple as its Creative and PR Agency
Dubai: 27th September, 2012
By: Zulfiqar Shah
V-KOOL®, the undisputed leader in the High-Performance Premium Window Film market for both Automotive as well as their Architectural for the Commercial, Residential and Marine applications. V-KOOL has recently appointed Blue Apple as its Creative and PR Agency following a competitive pitch. Blue Apple takes up the post with immediate effect.
Blue Apple presented a refreshing competitive campaign and strategy in sync with V-KOOL’svision and business objectives. The Agency has commenced the roll out of anextensive campaign comprising of Print, Online, Visual Merchandising and PR for all the consumer touch-points across UAE, OMAN & KUWAIT markets.
The V-KOOl technology is unique and stands at the forefront of the industry, taking it several notches higher. It is the world’s most technologically advanced heat control film which is NASDAQ listed and One of the Top 100 inventions of the millennium which is a part of Eastman Chemicals. In the UAE, V-KOOL® car films are available only through V- KOOL Emirates which has exclusive showrooms in Dubai, Sharjah, Abu Dhabi and Al Ain.
Mr. K. T. Govindarajan, President, Performance Window Film Division, V-KOOL CORPORATE- KAPICO GROUP said, “As we assessed Creative and PR agencies, Blue Apple by far demonstrated a clear understanding of the brief and was theexcellent choice to enhance V-KOOL’sbrand image. I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”
Vishal Anand, CEO of Blue Apple concluded, “V-KOOL is the undisputed leader in the hi-tech,High-Performance, Premium Window-Film Market inthe Automotive Industry. Known for its unprecedentedrecord in delivering performance and professionalism,the V-KOOL brand is internationally acclaimed and we are excited and privileged to represent them & look forward to joint success and growth.”
Based in Dubai Media City, Blue Apple is an independent ‘specialist’ advertising and PR agency offering innovative solutions on practices of communication, engagement and experience (CEE) based on strategic, creative and management excellence.