Samsung and Juma Al Majid host training workshop on Digital Inverter Compressor


Dubai, UAE: August 16, 2012

By: Zulfiqar Shah

Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies, and Juma Al Majid Establishment hosted a product training workshop for dealers on Samsung’s innovative Digital Inverter Compressor (DIC) technology. The training took place at Samsung’s new Brand Shop located in Bur Dubai.

Sales staff were introduced to the DIC technology, which is featured across Samsung’s latest refrigerator models. The DIC technology utilizes a smart controller and five convenient RPM speeds, delivering the highest energy efficiency and significantly reducing noise. As a result, the compressor precisely adjusts cooling performance based on daily refrigerator use and temperature levels, both internal and external.

The technology also maximizes the freshness of food and reduces overall carbon dioxide production, a smart solution to reduce energy consumption while preserving the environment.

Speaking at the training workshop, Robin Kadyan, General Manager of Home Appliances at Samsung Gulf Electronics, said: “Our sales staff is the heart of our operations as they deal directly with our customers. With the right knowledge and information in their hands, they are able to communicate to all the features and benefits our customers can experience with Samsung home appliances.”

Samsung is the only refrigerator brand which offers DIC technology in a wide range of Top mount freezers, Side by side and French door refrigerators. Digital Inverter Compressor comes with a 10-year warranty, reassuring customers of Samsung’s quality and durability.

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